The Saturdays- Higher

   

'The Saturdays' are a British-Irish girl band that have exploded over the years possibly by adapting the 'American' line of appeal and its audiences. This particular music video is an epitome for the staurday launching a different side to themselves with a new appraoch with the traditional scene off 'the whole street dancing'which is widely used in America. The shots explore the girls as artists widely using performative scenes with them dancing along with randomers. Also the use of a rapper is a a conventional technique to give the whole R'n'B from pop effect adding a more versatile effect on the girls as well as widening their target audience range.