Risk Assessment: Party scene

Risk Assessment: House

Risk Assessment for House

Risk Assessment: Studio

Risk Assesment for Studio

Locations

Studio
We will be using our college studio for some of the performmative scenes to allow us to access professional lighting and produce various effects when it comes to editing.

Moodboard

Mood Board

Costume & Props list!

Costume List

Target Audience Hypothesis

Hypothesis of Targert Market

Target Audience Research RESULTS

Results From Targert Audience Research

Target Audience Research

Targert Audience Research

Choosing a Song

Choosing the Song1

Our proposal

Our proposal

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Analysis of Music Videos

This is a very renowned and iconic music video that had major publicity when first released, with its unique portrayal of simplicity. The music video is strictly performance based using a plain background and a choreographed dance routine, this making it different from other music videos at the time. The J-Setting dance choreography in the video was inspired by "Mexican Breakfast", a 1969 routine choreographed by Bob Fosse, and has been parodied and imitated around the world.
The camera angles once again, are very simple with a series of wide long shots against the white background; this draws the audience to Beyonce and her lead dancers. At intervals the long shots are zoomed into showing close ups of the girls facial expressions, this is used to give the music video more emotion and depthful understanding. The often panning of the camera following the girls dancing, gives the audience to feel the rapid intensity of the shooting sets. The panel shots exacerbate the atmoaphere and chaotic dance routine in the simplest form possible.
The lighting is very bright with added effects from the white background causing all eyes to be on three performers (inc. Beyonce). At times the lights are dimmed with spotlights once again on the three girls, this is just another technique to draw all eyes to the girls, which is also why no other props or objects are used as distractors throughout the music video.

Chamak Challo - Full Song - Official - Akon With Lyrics - Ra.One - Ft Sh...

The Saturdays- Higher

   

'The Saturdays' are a British-Irish girl band that have exploded over the years possibly by adapting the 'American' line of appeal and its audiences. This particular music video is an epitome for the staurday launching a different side to themselves with a new appraoch with the traditional scene off 'the whole street dancing'which is widely used in America. The shots explore the girls as artists widely using performative scenes with them dancing along with randomers. Also the use of a rapper is a a conventional technique to give the whole R'n'B from pop effect adding a more versatile effect on the girls as well as widening their target audience range.

DigiPack Anlysis

Katy Perry's digipack is a obvious signification of her style for this particular album featuring her 'California girls' in which she is covered in cakes and pasteries similar to this digipak. It presents what is expected of this album and her individual identity the line of appeal is made apperent to be very girly! Katy Perry is known for her vibrant style and persona, therefore her album being a clear reflector of that. The use of color is extremely bright and girly shining her personality through the shots used for the digipak. The individual shots are the same but use different angles, where one is a close medium shot more focused on her face as a form of recognition to her audiences where as the other is more promoting the actual album itself rather then her.

This is one of Rihanna's quite early albums where her 'good girl' image was still what people precieved her as, she looks very innoccent and young in the shots for the digipack. The central theme are golds and warm browns this gives the very exoctic and her 'Barbados' sense of warm glowing sun that reminds you of summer. This was Rihanna's line of appeal where she came from this far way island and has impacted the states so extrmely. There is still a sense of simplicity and fine elegance in the shots and style of the digipak expressing her modesty and lack of overt luxurity in her style. Sexuality and lust is throughly displayed with her hair coverying her eyes expressing mystery that draws you in. Her clothes feature a lot of cleavage and skin is on display to portray her inner devil although she was still keeping her virginity untacted.

The girls are wearing superheroe outfits relating to their hit single 'Ego' in which they once again embody superheroes as the story of their music video. The saturdays are promoting their brand name as well as their single, as although the ad does not directly state the single 'Ego' but just naturally is expected from the audience to recognise it. The camera angle is a medium wide shot where the girls appear to have standing positions suggesting power and authority. Also they are wearing the same outfits yet in different colours suggesting the bands togeatherness yet individual identities. The props involved include the microphone which relates to their profession as singers signifying them as artists. Although being a girl band there is also a display of individuality as they stand dominately each shining their personalities, this is also signified with their outfits being different colours yet the same style as to say there togeather!

Rihanna is renowned for her unique style and it is made apparent with her dark edgy hair and dark eyes therefore this Magazine ad makes her persona clear. She is the main feature of the Ad makign it clear to target audiences she is the main feature of the album, however her name is not a central feature but is placed down the side form this we can signify this is her way of advertising herself as she is a famous icon therefore is expects her audiences to recognise her face wherever. The camera shot is a very simple medium shot also suggesting the lack of effort required for her to become renowned as she is trully talented.
The Font or writing of the ad is italic and simple to define the authenticy and straighforward advertising for Rihanna that is required. There is sexuality also as a line of appeal in the advert but in a more classy and elegant sense with a low cut top featuring clevage. This is to also create feminity as the same time, rather then hautchy display of overt sexuality.