Wednesday, 29 June 2011

The girls are wearing superheroe outfits relating to their hit single 'Ego' in which they once again embody superheroes as the story of their music video. The saturdays are promoting their brand name as well as their single, as although the ad does not directly state the single 'Ego' but just naturally is expected from the audience to recognise it. The camera angle is a medium wide shot where the girls appear to have standing positions suggesting power and authority. Also they are wearing the same outfits yet in different colours suggesting the bands togeatherness yet individual identities. The props involved include the microphone which relates to their profession as singers signifying them as artists. Although being a girl band there is also a display of individuality as they stand dominately each shining their personalities, this is also signified with their outfits being different colours yet the same style as to say there togeather!

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