Wednesday, 29 June 2011

The girls are wearing superheroe outfits relating to their hit single 'Ego' in which they once again embody superheroes as the story of their music video. The saturdays are promoting their brand name as well as their single, as although the ad does not directly state the single 'Ego' but just naturally is expected from the audience to recognise it. The camera angle is a medium wide shot where the girls appear to have standing positions suggesting power and authority. Also they are wearing the same outfits yet in different colours suggesting the bands togeatherness yet individual identities. The props involved include the microphone which relates to their profession as singers signifying them as artists. Although being a girl band there is also a display of individuality as they stand dominately each shining their personalities, this is also signified with their outfits being different colours yet the same style as to say there togeather!

Tuesday, 28 June 2011

Rihanna is renowned for her unique style and it is made apparent with her dark edgy hair and dark eyes therefore this Magazine ad makes her persona clear. She is the main feature of the Ad makign it clear to target audiences she is the main feature of the album, however her name is not a central feature but is placed down the side form this we can signify this is her way of advertising herself as she is a famous icon therefore is expects her audiences to recognise her face wherever. The camera shot is a very simple medium shot also suggesting the lack of effort required for her to become renowned as she is trully talented.
The Font or writing of the ad is italic and simple to define the authenticy and straighforward advertising for Rihanna that is required. There is sexuality also as a line of appeal in the advert but in a more classy and elegant sense with a low cut top featuring clevage. This is to also create feminity as the same time, rather then hautchy display of overt sexuality.